Privacybeleid
Paddles and Pixels
Privacy in Mensentaal
We hechten veel waarde aan je privacy. Hier is een duidelijke samenvatting in mensentaal van hoe we met je gegevens omgaan.
Laatst bijgewerkt: 7 mei 2026
Bij Paddles and Pixels geloven we dat je privacy fundamenteel is. Dit Privacybeleid legt uit hoe we omgaan met je gegevens op onze website (paddlesandpixels.com), onze ICT-consultancydiensten en onze mobiele applicatie, AlgoRythm.
1. Toegang tot en Gebruik van Gegevens
Onze mobiele applicatie, AlgoRythm, biedt inzichten en aanbevelingen door je muziekgeschiedenis uit de volgende bronnen te analyseren:
1.1. Apple Music & Mediabibliotheek
Met jouw expliciete toestemming krijgt AlgoRythm toegang tot je Apple Music-bibliotheek en afspeelgegevens via Apple's MusicKit- en MediaPlayer-frameworks. Dit omvat:
- Afspeelstatistieken: We analyseren hoe vaak en wanneer je naar specifieke nummers, albums of artiesten luistert om je "Rotation Weight" (rotatiegewicht) te berekenen.
- Bibliotheekinhoud: We bekijken de muziek die is toegevoegd aan je bibliotheek om je luistergewoonten te categoriseren en in context te plaatsen.
- Abonnementsstatus: We controleren of je een actief Apple Music-abonnement hebt om volledige previews van nummers en afspelen binnen de app mogelijk te maken.
Opmerking: Deze gegevens worden lokaal op je apparaat verwerkt om je "Liner Notes" en gepersonaliseerde dashboard te genereren.
1.2. Last.fm Integratie
Als je ervoor kiest om je Last.fm-account te koppelen:
- Gebruikersnaam: We slaan je Last.fm-gebruikersnaam veilig op in de iOS Keychain (een versleutelde opslag op systeemniveau) om je luistergeschiedenis op te halen.
- Luistergegevens: We halen je top artiesten en albums op via de Last.fm API om diepere historische inzichten te bieden die mogelijk niet in je lokale bibliotheek staan.
- Caching: Sommige gegevens worden lokaal op je apparaat opgeslagen om ervoor te zorgen dat de app snel en responsief blijft.
1.3. Gebruikersvoorkeuren
De app slaat je interactiegegevens lokaal op, zoals:
- Beoordelingen van artiesten/albums: Artiesten of albums die je hebt "geliket" of "gedisliket" om je aanbevelingen te verfijnen.
- App-instellingen: Je visuele voorkeuren en configuratie.
1.4. Websitebezoekers & Consultancyklanten
Als je interactie hebt met onze hoofdwebsite of ons inhuurt voor consultancy, verzamelen we:
- Contactaanvragen: Wanneer je ons e-mailt op hello@paddlesandpixels.com, verzamelen we je naam, e-mailadres en alle informatie die je verstrekt om op je verzoek te kunnen reageren.
- Facturatie & Administratieve Gegevens: Voor zakelijke klanten verwerken en bewaren we bedrijfsnamen, btw-nummers, adressen en financiële gegevens veilig die nodig zijn voor facturatie en naleving van de wetgeving.
- Standaard Weblogs: Onze hostingprovider logt automatisch technische basisgegevens (zoals IP-adressen en browsertypes) om de veiligheid en stabiliteit van de server te garanderen.
2. Diensten van Derden
Paddles and Pixels verkoopt je persoonlijke gegevens niet. We gebruiken een beperkt aantal vertrouwde diensten van derden om de functionaliteit van onze diensten en app te garanderen:
- Firebase (Google): We gebruiken Firebase Analytics om anonieme gebruiksgegevens te verzamelen (bijv. welke schermen worden bezocht) en Firebase Crashlytics om technische rapporten te ontvangen wanneer de app crasht. Dit helpt ons bugs te identificeren en op te lossen.
- Last.fm API: Indien gekoppeld, communiceert de app met Last.fm om je openbare luisterprofiel op te halen.
- Apple Music API: Gebruikt om albumhoezen van hoge kwaliteit en muziekinformatie uit de catalogus op te halen.
- Webhostingproviders: Om onze websites veilig te hosten en aan je browser te leveren.
- Facturatietools: Om boekhoudkundige en fiscale documentatie te verwerken in overeenstemming met de Belgische regelgeving.
3. Gegevensopslag en Beveiliging
- Lokale Opslag (On-Device): Het overgrote deel van je gegevens, inclusief je beoordelingen, voorkeuren en berekende scores, wordt uitsluitend op je apparaat opgeslagen en wordt nooit naar onze eigen servers geüpload.
- Veilige Inloggegevens: Je Last.fm-identiteit wordt beschermd door de iOS Keychain, waardoor deze versleuteld is en ontoegankelijk voor andere applicaties.
- Geen Account Vereist: Onze app, AlgoRythm, vereist niet dat je een apart account bij ons aanmaakt. We vertrouwen op je bestaande Apple Music- of Last.fm-identiteiten.
- Bewaartermijn Consultancygegevens: Hoewel app-gegevens strikt lokaal blijven, worden zakelijke correspondentie en facturatiegegevens bewaard zolang dit wettelijk verplicht is door de Belgische belasting- en vennootschapswetgeving (doorgaans 7 jaar).
4. Jouw Controle en Gegevensverwijdering
Je behoudt de volledige controle over je gegevens:
- Toestemmingen Intrekken: Je kunt de toegang tot Apple Music op elk moment intrekken via de iOS Systeeminstellingen.
- Diensten Ontkoppelen: Je kunt je Last.fm-gebruikersnaam op elk moment verwijderen via de instellingen van de app, waardoor de bijbehorende inloggegevens uit je Keychain worden gewist.
- Verwijdering: Het verwijderen van de applicatie verwijdert alle lokaal opgeslagen voorkeuren, beoordelingen en gecachte gegevens van je apparaat.
5. Contactgegevens
Als je vragen of opmerkingen hebt over deze verklaring, kun je ons e-mailen op hello@paddlesandpixels.com of per post bereiken op:
Paddles and Pixels
Adriaan Pietersstraat 25
Gent 9030
Belgium
Juridische Bekendmaking
Om volledig te voldoen aan wereldwijde regelgeving, volgt hieronder onze formele, gedetailleerde privacyverklaring (in het Engels).
PRIVACY POLICY
- Visit our websites (paddlesandpixels.com and its subdomains), use our ICT consultancy branch, or download and use our mobile application (AlgoRythm), or any other application of ours that links to this Privacy Notice
- Use AlgoRythm. AlgoRythm is your high-precision dashboard for Apple Music. We bridge the gap between your raw data and the algorithm that picks your music.
- Engage with us in other related ways, including any marketing or events
SUMMARY OF KEY POINTS
TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.- Mobile Device Data. We automatically collect device information (such as your mobile device ID, model, and manufacturer), operating system, version information and system configuration information, device and application identification numbers, browser type and version, hardware model Internet service provider and/or mobile carrier, and Internet Protocol (IP) address (or proxy server). If you are using our application(s), we may also collect information about the phone network associated with your mobile device, your mobile device'92s operating system or platform, the type of mobile device you use, your mobile device'92s unique device ID, and information about the features of our application(s) you accessed.
Information automatically collected
In Short: Some information '97 such as your Internet Protocol (IP) address and/or browser and device characteristics '97 is collected automatically when you visit our Services.- Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).
- Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process the personal information for the following purposes listed below. We may also process your information for other purposes only with your prior explicit consent.- To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
- To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
- To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual'92s vital interest, such as to prevent harm.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.- Consent. We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.
- Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:
- Analyze how our Services are used so we can improve them to engage and retain users
- Diagnose problems and/or prevent fraudulent activities
- Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
- Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
- If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
- For investigations and fraud detection and prevention
- For business transactions provided certain conditions are met
- If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
- For identifying injured, ill, or deceased persons and communicating with next of kin
- If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
- If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
- If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
- If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
- If the collection is solely for journalistic, artistic, or literary purposes
- If the information is publicly available and is specified by the regulations
- We may disclose de-identified information for approved research or statistics projects, subject to ethics oversight and confidentiality commitments
- Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Google Analytics
We may share your information with Google Analytics to track and analyze the use of the Services. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.6. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.7. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.8. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years of age or the equivalent age as specified by law in your jurisdiction.9. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: Depending on your state of residence in the US or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.10. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.11. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. More information is provided below.Categories of Personal Information We Collect
The table below shows the categories of personal information we have collected in the past twelve (12) months. The table includes illustrative examples of each category and does not reflect the personal information we collect from you. For a comprehensive inventory of all personal information we process, please refer to the section "WHAT INFORMATION DO WE COLLECT?"| Category | Examples | Collected |
|---|---|---|
A. Identifiers | Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name | NO |
B. Personal information as defined in the California Customer Records statute | Name, contact information, education, employment, employment history, and financial information | NO |
C. Protected classification characteristics under state or federal law | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | NO |
D. Commercial information | Transaction information, purchase history, financial details, and payment information | NO |
E. Biometric information | Fingerprints and voiceprints | NO |
F. Internet or other similar network activity | Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements | NO |
G. Geolocation data | Device location | NO |
H. Audio, electronic, sensory, or similar information | Images and audio, video or call recordings created in connection with our business activities | NO |
I. Professional or employment-related information | Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us | NO |
J. Education Information | Student records and directory information | NO |
K. Inferences drawn from collected personal information | Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual'92s preferences and characteristics | NO |
| L. Sensitive personal Information | NO |
- Receiving help through our customer support channels;
- Participation in customer surveys or contests; and
- Facilitation in the delivery of our Services and to respond to your inquiries.
Sources of Personal Information
Learn more about the sources of personal information we collect in "WHAT INFORMATION DO WE COLLECT?"How We Use and Share Personal Information
Learn more about how we use your personal information in the section, "HOW DO WE PROCESS YOUR INFORMATION?"Your Rights
You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:- Right to know whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request the deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to non-discrimination for exercising your rights
- Right to opt out of the processing of your personal data if it is used for targeted advertising (or sharing as defined under California'92s privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")
- Right to access the categories of personal data being processed (as permitted by applicable law, including the privacy law in Minnesota)
- Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in California, Delaware, and Maryland)
- Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in Minnesota and Oregon)
- Right to obtain a list of third parties to which we have sold personal data (as permitted by applicable law, including the privacy law in Connecticut)
- Right to review, understand, question, and depending on where you live, correct how personal data has been profiled (as permitted by applicable law, including the privacy law in Connecticut and Minnesota)
- Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including the privacy law in California)
- Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including the privacy law in Florida)